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Custom Business Cards Custom business cards can be defined as "an
imprinted advertising message of one's name, logo and type of
business they are engaged in, on small pieces of stiff papers or
thin pasteboards, usually rectangular in shape and measuring 3-4
inches long by 2 inches wide." Business cards (earlier known as
calling cards) first appeared in China in the fifteenth century, and
were introduced in Europe in the 17th century. Even though these
older cards were generic in the nature of their design and served a
purely perfunctory purpose i.e. leave behind contact information for
later retrieval, they were extremely effective in getting lots of
business for their namesakes.
The unassuming custom business cards are demanding more and more attention these days. These cards have exemplified every business that is conceivable by human intellect. In fact, custom business cards have become such an integral and personal part of doing business, we could conclude that these cards are a physical extension of our own egos. The people you meet may expect you to ask for their card and to offer yours. In countries where business cards are not de rigueur (a French expression that literally means "required by etiquette or usage or fashion"), people may not have one and may be embarrassed by the request. Many countries have precise protocols, including when to present the card, how, and to whom. In Japan, for example, the exchange of cards, or meishi, is an important formality and people may exchange cards more than once since the previous exchanges may not have made a sufficient impression. Today, modern printing facilities provide the ability to create your own custom business cards at rock-bottom prices, from your laser or inkjet printer. If your business services several different industries, you could create a customized card for each industry, emphasizing specific services or benefits for each type of customer. You could also create different custom business cards emphasizing specific services for your business. For example, if you are an image consultant, you could have a card that highlights your general corporate design services and one that accentuates your designing skills. Personalized Business Cards Business cards can be defined as "an imprinted
advertising message of one's name, logo and type of business they
are engaged in, on small pieces of stiff papers or thin pasteboards,
usually rectangular in shape, and measuring 3-4 inches long by 2
inches wide." Personalized stationery and business cards are forms
of advertising. Since business cards are essential tools of
networking, they can also form the basis of an organizational
system. When companies want to turn their entire workforce into a
huge marketing staff, they revert to an idea as old as the printer
press - the humble business card. Personalized business cards are
aimed at turning the entire workforce to sales department. They also
show that every employee is equally important. |
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